Privacy Policy

Belle Pet, Inc.

A. Scope

This Privacy Policy (the "Policy") describes how Belle Pet, Inc. ("Belle Pet", "we", "us", or "our") collects, uses and shares personal information of pet owners and veterinarian users (collectively, "Users," "you," "your") through our website (the "Site") and/or mobile application (the "App") (collectively, the "Services"). Beyond the Policy, your use of our Services is also subject to our Pet Owner Terms of Service or Veterinarian Terms of Service.

When you use or submit information to/through our Services, you acknowledge that you understand and agree to the terms of this Policy and our Terms of Service. We advise you to read this Policy and our Terms of Service before using or submitting information to/through our Services.

This Privacy Policy is intended for use by residents of the United States. If you access our website from outside of the United States, your information will be transferred to the United States.

B. How we Collect Your Information

Information We Automatically Collect

We collect personal information that you voluntarily provide when you use our Services, such as when you register for an account or utilize an account. This information may include name, address, email address, language, your pet's identifying information (including name, breed, age, medical conditions, medications, and other notes), and your pet's physical health information.

You may also provide payment information, including credit card or financial account information, to pay for our Services. This information is used only to fulfill the transactional purpose for which you submit it to us and may be processed by a third-party vendor on our behalf. We use a third-party payment processor to take payment for our Services.

Information We Automatically Collect

We automatically collect information about your interactions with our Services, including information about the device you use to access the Services.

Cookies and Device Identifiers. A cookie is a small file placed on your device when you visit a website that can be understood by the website that issued the cookie. We use cookies and other technologies, including device identifiers, to collect information and support certain features of the Services. For example, we may use these technologies to:

  • Collect information about how visitors use the Services (for example, which pages they visit, which links they use, and how long they stay on each page);
  • Support the features and functionality of the Services (for example, to save a visitor the trouble of re-entering information already in our database or to prompt the settings they established on previous visits);
  • Personalize a visitor's experience when they use the Services; and
  • Improve our marketing efforts, including targeted advertising.

We may use both session cookies and persistent cookies. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. The information we collect using cookies and similar technologies may or may not be directly identifying of you, but we may link it to personal information that you provide. If you do not wish to receive cookies, you may set your browser to reject cookies or to alert you when a cookie is placed on your computer. Although you are not required to accept cookies when you use our Services, you may be unable to use all of the functionality of the Services if your browser rejects cookies.

Information from Your Computer or Mobile Device. When you access the Services through your computer or mobile device, we may automatically collect certain information from and/or about your device, such as IP address, access dates and times, information about your geographic location (approximately, as determined through your IP address, or precisely, using GPS or similar technology), hardware and software information, mobile and computer or hardware device information. This information allows us to understand how you've used the Services, and other actions you have taken in connection with your use of the Services. We automatically collect log data when you access and use the Services.

When we collect information from you, our goal is to let you know how we will use your information, and how you may contact us to tell us that you do not want us to use the information to contact you any longer beyond fulfilling your requests. You will be informed what information is required and what is optional. If you choose not to provide the required information, you may not be able to participate in our Services.

C. Third-Party Analytics Tools

The Site may use Google Analytics, a web analytics service provided by Google, Inc. ("Google"). Google Analytics uses cookies to analyze use patterns and may collect information about your use of the website, including your IP address. More information on Google Analytics can be found here

If you would like to opt-out of having your data used by Google Analytics, please use the Google Analytics opt-out available here

Please note that we make no representations regarding the functionality of Google opt-out mechanisms. Further, opting out of Google Analytics will not preclude the use of your personal information by other analytics services that we may use.

Third Party Analytics Tools. Third parties may deliver cookies or other tracking technologies, including web beacons or tracking pixels) to your computer or mobile device for the purpose of tracking your online behaviors across nonaffiliated websites, and to deliver targeted advertisements on other nonaffiliated websites. For example, we may use the Facebook Pixel to better understand who visits our Site and to provide you relevant targeted advertisements on other websites.

D. How We Use/Share Your Information

We may use your personal information for a variety of purposes such as to: respond to inquiries from you; connect you with another user; send you marketing and other communications about our Services; send you important administrative information, such as changes to our terms, conditions, and policies; perform research and statistical analysis; improve and expand our business operations, services, and technology; meet legal and regulatory obligations; and prevent fraud, infringement, and other potential misuse of our Services.

We may also use information gathered through the Services to create a compiled, aggregate view of the Site's audiences and its visitors' usage patterns. We use aggregated information to improve our content, deliver related services, and to better understand our audience as we develop new Products and services. We may also share aggregated information—which no longer identifies any individuals—with our third-party service providers as well as with potential advertisers, so they can better understand and/or market to our audience.

We do not sell your information to third parties for commercial or business purposes. We may share personal information with vendors, consultants, or other service providers (including those we use to deliver advertisements or other marketing content to you), with affiliates including our parent company or subsidiaries, and in business transactions such as in connection with a negotiation, merger, sale, or acquisition. We also share information where we are required to do so by law, to protect our interests or those of another person, and, where appropriate, in response to requests from governmental authorities.

E. Opt Out

You may opt out of our marketing communications at any time by clicking the unsubscribe link in any marketing email.

F. Do Not Track

You may configure your browser to indicate that you do not wish to be tracked. Because of the changing state of technology and indecision within the industry regarding the meaning of Do Not Track signals, we currently do not make any guarantee that we will honor Do Not Track signals.

G. Not Intended for Children

Our Services may not be used by anyone under the age of 13. If you are the parent or guardian of a child who has provided us with information, please contact us using the information below and we will promptly delete your child's information.

H. Third Party Sites

The Services may contain links to third-party websites. We are not responsible for the privacy practices or the contents of any such linked sites, or for the nature, quality, or accuracy of the content or opinions expressed in such websites. We do not investigate, monitor, or check the quality, accuracy, or completeness of these third-party sites. Inclusion of any linked website on this Site does not imply or express an approval or endorsement of the linked website. We encourage you to review the privacy policy of any such site before using it.

I. How We Update This Policy

We make periodic updates to this Privacy Policy, which are reflected on our website. When this Policy changes, we will update the "Last Updated" date at the top of the page.

J. How To Contact Us

If you have any questions or comments, you may contact us via email at or via mail at:
8520 Allison Pointe Blvd. Suite 223 Indianapolis, IN 46250.